First and foremost: Use a reputable search engine. Recently, there has been a proliferation of malicious search engines, designed to lure users to dangerous websites. Make sure you are using a well-known, safe search engine, such as Google or Yahoo. Reputable search engines do some filtering to remove malicious sites, although they cannot keep up with the global army of bad guys. If you find a malicious site, you can help by reporting it to Google or your favorite search engine.
There are also various browser plug-ins that will rate sites and display safety indicators next to search results. Check out McAfee Inc.'s SiteAdvisor or Finjan Inc.'s SecureBrowsing tool, for example. At the enterprise level, you can use application-layer proxies, which scan and filter websites. That way, even if users do click on nasty links, you can still block malicious Web content.
Above all: Think before you click.
This was first published in July 2009