there are security policies in place that meet the certifying body's standards, and whether children's special privacy needs are protected if site content is aimed at them.
So if a privacy seal is cosmetic, who really pays attention to it? According to a study done by Forrester Research in October, 40% of visitors to ecommerce Web sites look for a privacy seal, and customer interest in privacy seals is expected to grow.
Vendors in the privacy seal space include TRUSTe, Council of Better Business Bureau Inc. (BBBOnLine.com), Privacy Secure Inc., PrivacyBot.com, ESRB Privacy Online and Guardian eCommerce.
Privacy seals are not a technical solution to the various attacks against Web applications or a way to stop other low-tech attacks like phishing, but they can still offer a business value by making customers feel confidence that a company is properly protecting the confidentiality of their personal information. And in the minds of customers, that can sometimes be stronger than a firewall, since it's a security measure that you can see vs. one you can't.
Related Q&A from Joel Dubin
After a server room door has been compromised, finding a more secure solution is of utmost importance. Learn how to choose a server room door that ...continue reading
In the IAM world, what's the difference between access control and identity management. This IAM expert response explains how the two relate as well ...continue reading
When working with PeopleSoft and Unix, which single sign-on (SSO) vendors offer the most effective products? Learn how to choose an SSO product in ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.