So if a privacy seal is cosmetic, who really pays attention to it? According to a study done by Forrester Research in October, 40% of visitors to ecommerce Web sites look for a privacy seal, and customer interest in privacy seals is expected to grow.
Vendors in the privacy seal space include TRUSTe, Council of Better Business Bureau Inc. (BBBOnLine.com), Privacy Secure Inc., PrivacyBot.com, ESRB Privacy Online and Guardian eCommerce.
Privacy seals are not a technical solution to the various attacks against Web applications or a way to stop other low-tech attacks like phishing, but they can still offer a business value by making customers feel confidence that a company is properly protecting the confidentiality of their personal information. And in the minds of customers, that can sometimes be stronger than a firewall, since it's a security measure that you can see vs. one you can't.
Dig Deeper on Enterprise Data Governance
Related Q&A from Joel Dubin, past SearchSecurity.com expert
The security of RFID chips and smart cards may not be fully mature, but there are best practices to keep facilities safe. Identity and access ...continue reading
Picture passwords for mobile device security aren't a new idea, but they have been recently improved. Identity and access management expert Joel ...continue reading
Hacked smart cards are a large potential threat to enterprises that utilize them. Learn how to thwart smart card hackers.continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.