Treat this much like any other request to the executive staff. So, rather than explaining that certifications aren't necessary, explain why this particular candidate is the best, in spite of not being certified. What is it that you like about this particular candidate, and why is he or she better than the others? Is it particular skills or experiences he or she has? Or is it the way the candidate handled him or herself in the interview?...
Does this person just seem like a better fit with the rest of the team?
Regardless of the answers, present why you think this person is the best candidate. If the executives are really hung up on the certification issue, you can always offer to help the candidate become certified within a certain period of time after he or she starts the job; that way, you can have your cake and eat it, too.
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