Organizations can buy a legitimate commercial email list in several ways. Infosec pros should develop relationships...
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
with marketing departments, and integrate themselves into their projects. This doesn't mean constant communication about all of the details, but if there is a question of technology use, the IT department should take action to ensure the information security risk is minimized for the organization. This could mean explaining to the marketing department that using the list they bought on the black market could have negative repercussions, such as reputation loss or being put on spammer blacklists. Companies can also buy or rent a list through legal means, or get access to addresses by sponsoring an event like a seminar or conference and making it clear the participants' contact information is going to be used for marketing purposes related to the event.
Make sure the marketing department is only purchasing lists from legitimate businesses, and scrutinize the terms and conditions under which the email addresses were collected. Then, be sure to honor the original terms and conditions when sending commercial email to the list.
Dig Deeper on Email and Messaging Threats-Information Security Threats
Related Q&A from Nick Lewis
When NSA cyberweapons went public, attackers bundled them into the EternalRocks malware. Nick Lewis takes a closer look at this new threat and ...continue reading
A Google Docs phishing attack used OAuth tokens to affect more than a million Gmail users. Nick Lewis explains how it happened, and how to defend ...continue reading
A vulnerability in Microsoft's Windows Defender antivirus tool left users open to remote code exploitation. Expert Nick Lewis explains how it ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.