Check Point security certifications are great for those who work (or seek to work) at businesses or organizations that employ Check Point products as part of their infrastructure. The company's recent financial performance argues that their market share is growing and expanding quite nicely. There'll still quite a bit behind Cisco in terms of marketshare and infrastructure share, however.
If you obtain Check Point certification, it should indeed help you find work at a Check Point facility of some kind. Recent studies on security certification (www.footepartners.com) indicate that they have a positive effect on income and are some of the most valuable credentials in the marketplace right now. And while I don't see Check Point's credentials mentioned explicitly in their top security certs, it's not unreasonable to think that they could enhance your employability and earnings potential.
I'd also recommend obtaining a vendor-neutral security cert as well (such as the TICSA, GIAC, CISSP, etc.) just to make sure you can appeal to the broadest possible audience of employers.
For more information on this topic, visit these other searchSecurity resources:
Executive Security Briefing: Revisiting the security certification landscape
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This was first published in March 2002