In modern digital steganography, data is first encrypted by
the usual means and then inserted, using a special algorithm, into redundant (that is, provided but unneeded) data that is part of a particular file format such as a JPEG image. Think of all the bits that represent the same color pixels repeated in a row. By applying the encrypted data to this redundant data in some random or nonconspicuous way, the result will be data that appears to have the "noise" patterns of regular, nonencrypted data. A trademark or other identifying symbol hidden in software code is sometimes known as a watermark.
Recently revived, this formerly obsolete term gained currency in its day (1500) from a work by Johannes Trithemius, Steganographia, ostensibly a system of angel magic but also claiming to include a synthesis of how to learn and know things contained within a system of cryptography. The book was privately circulated but never published by the author because those who read it found it rather fearsome.