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March 2013/ Volume 15 / No. 2

Managing big data privacy concerns: Tactics for proactive enterprises

It would seem everyone is taking notice of the phenomenon known as big data, even the federal government. The Federal Trade Commission (FTC) late last year issued orders to nine companies in the data broker industry, requiring them to provide information on their consumer data collection and usage practices. The FTC action is a clear signal that while the emerging uses of big data offer promising business benefits, there are significant privacy implications. Why Use Big Data? Big data is different from past data warehousing efforts because it performs analytics on almost any type of data file or format, including images, videos, and data gathered from social media. Another characteristic of big data is that it does not have the “one to one” relationship of server to data storage, but relies on virtualization architecture, needed to be able to draw from large content stores and archives as a single global resource. Among corporate executives and line-of-business managers, the compelling motivation in using big data is to ...

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