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Access "Companies Collecting Too Much Customer Data Increase Exposure"

Published: 20 Oct 2012

If the risk of losing customer or partner information outweighs its value, why collect it in the first place? So I take my son to a local video game stop--you know, one of those that sells used games at a discount. How can you turn down a used version of Zelda: Oracle of Ages for the Game Boy Advance for a pittance of $4.99--cash? Turns out, of course, the game didn't work well--someone resold it in for a reason, I suppose. No sweat says the cashier. Within 30 days, all returns are refunded with a receipt. So I bring it back the same day and explain the situation. No sweat. Same cashier takes my receipt and starts typing away. After about four minutes, she looks up and says: name, address, phone number. "Why?" I ask. It was a cash transaction. Her brilliant answer: "Because you're returning the game." Oh, I get it: In order to get my five bucks back, I have to trust, as a consumer, that your security house is in order and that some hacker won't inject some malicious SQL code onto your Web site, waltz into your database and steal my personal information? ... Access >>>

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