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Prospective Buyers Want Answers
by Alan Paller
Issue: Apr 2007
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BUYING PATTERNS EXAMINED
To determine which products should be subjects of WhatWorks interviews, many of SANS' 66,000 alumni participate in a continuous survey of product-buying patterns that identifies areas in which they plan to invest (see chart below), and product areas where they've already purchased and plan to make additional substantial investments in the next 12 months (see "Additional Investments").

[IMAGE]
New investments in laptop encryption, log management and application security testing tools top the agenda of SANS alumni who see the need to address data protection, regulatory compliance and emerging threats to applications.

Many more user stories are shared at the period...



ic user-to-user information exchanges called the WhatWorks Summits. In many cases, what users tell each other is significantly different from the stories they first heard from the vendors. The three greatest values of these exchanges are that they help buyers avoid over-promising to management the value of new security tools; help buyers learn insider tricks for getting full value and avoiding major problems with security products; and help buyers identify short lists of products that actually work.

The following are lessons learned during 2006 in the security product categories in which users are making the largest new investments--log management and security information management (SIM); laptop and mobile data encryption; and application security testing and secure coding training.

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