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  • Going multichannel will improve customer experience -- but not without a plan

    Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll need to be reachable by text. A tall order, but nothing technology won't fix, right?

    Wrong. Technology won't do a thing for them without a solid business strategy, writes Banafsheh Ghassemi in this chapter of The Multichannel Mandate e-book. That includes identifying the right mobile strategy, breaking down customer data siloes and exploring new technology such as mobile wallets and geolocation tools. Only then will companies be able to provide seamless customer service across communication channels -- serving customers on the phone, on social media and on the website -- without a rep asking them to repeat information they've already given. That, Ghassemi says, is the secret to beautiful customer relationships. Continue Reading

  • Facebook, Google use SDN to boost data center connectivity

    Internet content providers like Facebook and Google are already using SDN to improve hyperscale data center connectivity. But more could be done. Continue Reading

  • Is Facebook at Work the 'killer app' for enterprise social networks?

    Facebook at Work is going where others have trod. Will the new enterprise social networking tool fare better than its predecessors? Continue Reading

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