The ubiquitous token is used as a second form of authentication in more than 30,000 customer deployments, and supports 365 products from more than 200 vendors. "RSA's partner ecosystem has created that broad application support; that's why the product remains so successful, in spite of competitors selling tokens at a dramatically lower price," says Burton Group analyst Mark Diodati. "Customers stay with them because the solution is easy to use and works with the apps they have."

RSA argues that SecurID's total cost of ownership is much lower than competitors' when time to production, strength of security, the ability to leverage many infrastructures and dependability are taken into account.