Mobile apps

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  • mobile Backend as a Service (mobile BaaS)

    Mobile Backend as a Service, also known simply as Backend as a Service (BaaS), is a computing architecture that connects mobile applications to cloud computing services. Continue Reading

  • in-app purchase (IAP)

    An in-app purchase (IAP) is something bought from within an application, typically a mobile app running on a smartphone or other mobile device. In games, for example, users can buy characters, upgrade abilities and spend real money on in-game currencies. Continue Reading

  • Going multichannel will improve customer experience -- but not without a plan

    Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll need to be reachable by text. A tall order, but nothing technology won't fix, right?

    Wrong. Technology won't do a thing for them without a solid business strategy, writes Banafsheh Ghassemi in this chapter of The Multichannel Mandate e-book. That includes identifying the right mobile strategy, breaking down customer data siloes and exploring new technology such as mobile wallets and geolocation tools. Only then will companies be able to provide seamless customer service across communication channels -- serving customers on the phone, on social media and on the website -- without a rep asking them to repeat information they've already given. That, Ghassemi says, is the secret to beautiful customer relationships. Continue Reading

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Evaluate Mobile apps Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

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Learn to apply best practices and optimize your operations.

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Problem Solve Mobile apps Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

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