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  • font psychology

    Font psychology is the deliberate use of particular styles and sizes of characters to produce a desired effect in the viewer. A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is the typeface and variations of this design form the typeface family. Thus, Helvetica, for example, is a typeface family, Helvetica italic is a typeface, and Helvetica italic 10-point is a font. Continue Reading

  • pronoun

    A pronoun is a non-specific word that stands in for a noun, in situations where it should be clearly understood what or whom the pronoun refers to. The noun that the pronoun substitutes for is often placed closer to the start of the sentence; the pronoun then serves to refer to that entity or thing without repeating the noun. Continue Reading

  • noun

    A noun is a word used to identify an entity, a place, a thing or a concept; respectively, for example, Grace Hopper, Silicon Valley, a smartphone and synchronicity. Continue Reading

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