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The Wireless Internet for Securities Brokers



Date Published:
02 APR 2002
About the White Paper:
CSC consultants work from the bottom of the tower up to determine the likely demand for a wireless Internet offering. First we ask whether the community to be served is mobile. If not, it is probably well served with existing technologies. Next we ask whether the potential users have frequent time-critical tasks. If not, waiting until one gets back to the office is acceptable. Moving up the tower leads to similar examination of requirements for location specificity, personalization and emotional satisfaction. Different customer segments have different combina-tions of these needs that can be met by tailored wireless offerings.
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