How much control do these companies have? Lately, many of them are being very careful in their ad contracts to make sure that their messages and brands aren't bruised by overzealous advertisers. As a security professional, it's wise to recommend that the organization's lawyers carefully review contracts with Internet-based advertising firms, making sure that the documents explicitly call out the advertising methods that will be used. The affiliate should be restricted from using spyware to display ads.
Also, you may want to encourage your company to use methods that you can control, including Google AdWords or similar services. AdWords allows advertisers to promote their wares when a product relates to a specific user's Google query. The briefly worded advertisements on Google's search pages can appear when certain ad-related search terms are typed – this is a highly targeted and useful form of advertising.
Dig Deeper on Information security policies, procedures and guidelines
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