So if a privacy seal is cosmetic, who really pays attention to it? According to a study done by Forrester Research in October, 40% of visitors to ecommerce Web sites look for a privacy seal, and customer interest in privacy seals is expected to grow.
Vendors in the privacy seal space include TRUSTe, Council of Better Business Bureau Inc. (BBBOnLine.com), Privacy Secure Inc., PrivacyBot.com, ESRB Privacy Online and Guardian eCommerce.
Privacy seals are not a technical solution to the various attacks against Web applications or a way to stop other low-tech attacks like phishing, but they can still offer a business value by making customers feel confidence that a company is properly protecting the confidentiality of their personal information. And in the minds of customers, that can sometimes be stronger than a firewall, since it's a security measure that you can see vs. one you can't.
Dig Deeper on Data security strategies and governance
Related Q&A from Joel Dubin
Learn about the purpose of CAPTCHA challenges that enable websites to differentiate bots from authentic users to stop spammers from hijacking forums ... Continue Reading
Proper planning is at the top of the list for single sign-on best practices, but it's important to get enterprise SSO implementations off to a good ... Continue Reading
After a server room door has been compromised, finding a more secure solution is of utmost importance. Learn how to choose a server room door that ... Continue Reading