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Black Hat gimmicks abound

As they do every year, vendors are using a variety of gimmicks at this year’s Black Hat conference in Las Vegas to attract attendees to their exhibit booths.

One of the more colorful examples comes from Fortify Software, which dressed someone in stereotypical Russian garb and sent him pacing the floor to hand out maps of his country, “Hackistan.”

Playing on the fact that a lot of attacks have come from the former Soviet republics, the map identifies such places as Valley of the Worms, Geekland, Patch Delta and Malwaria. There’s also Breach Valley and the Phrack Training Camp.

Then there was the booth of Core Security, which has a couple lightsabers at each end of the table like pillars.

Of course, the open secret at these conferences is that attendees are more interested in the free pens, stress balls and other toys than they are in the product pitches.

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