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March 2011

Consumerization of IT requires new security model

Amylin, a diabetes specialist pharmaceutical company, is busy developing e-detailing applications -- applications that provide physicians with information about its products -- for iPads. Sales reps who often have to squeeze their visits into a doctor's busy schedule love the capability to walk and talk with the doctor, all the while showing a flashy presentation on the iPad. The new world of mobile tablets, like the iPad, hold much appeal over the old ways of bulky flipcharts and heavy laptops. Amylin would see a positive ROI just by eliminating the need to print detailing materials every year. Amylin is not alone. Almost every Fortune 500 companies has a strategy to utilize social, mobile, video and cloud technologies, either to optimize operations or better customer reach. This is what Forrester Research refers to as the "Empowered movement," where companies are empowering their employees with modern, consumer-oriented technologies to better serve their customers. According to a recent Forrester online survey, nearly 40 ...

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