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Protecting Your Brand

This article is part of the Information Security issue of July/August 2007
Stormy Weather Customer confidence is at risk when a data breach occurs. When TJX Corp. reported lower profits for the first quarter of 2007, CEO and president Carol Meyrowitz said "comparable store sales results in April were below our expectations, which we attribute to the unseasonably cold and wet weather across most regions of the country during the first half of the month." Was she actually blaming April showers--not the biggest credit-card number heist in history--for disappointing sales at TJX discount stores T.J. Maxx, Marshalls, Bob's Stores and others? But Meyrowitz's comment was not far-fetched. "It's almost impossible to correlate a security breach to retail sales," says John Pescatore, a vice president at Gartner. Weather patterns, layoffs, expansion, fuel costs and yes, well-publicized security breaches--all of these affect a company's bottom line to varying degrees. Indeed, it's safe to say that some of TJX's longtime customers will continue to shop at its stores. Yet others will view T.J. Maxx with suspicion for...
Features in this issue
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Emerging Technologies: How to secure new products
New business initiatives mean new threats.
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Office Politics
Success requires skills in business, technology and people.
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Antivirus: ESET's NOD32 Antivirus 2.7
ESET's NOD32 Antivirus 2.7
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Securing Extranets
Is perimeter security viable with Swiss cheese networks?
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At Your Service: Veracode's SaaS-based application analysis
Veracode
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Encryption software vendors can expect challenge from hardware front
Until now, the laptop encryption market has belonged to software vendors. Learn how all that has changed.
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Endpoint Security: F-Secure's Client Security 7.0
F-Secure's Client Security 7.0
Columns in this issue
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Ping: Dave Drab
Dave Drab
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Perspectives: Smoke and mirrors certifications
Professional organizations use ethics policies to protect their certifications instead of promoting ethical behavior.