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March 2002

Digital rights management protection: The next level of data security

Nintendo's Casey Pelkey knew he had a hit -- albeit one that would never hit the shelves -- when employees started buzzing about Nsite, the company intranet launched last fall. But while Mario Bros. may be all fun and games in your living room, Nintendo of America is all business when it comes to protecting proprietary images -- including screen shots from unreleased titles. When the game-system giant realized the risks inherent in sharing those images across its intranet, it sought a digital rights management (DRM) solution. "We were most impressed on what IP [intellectual property] theft cost in the long run. It was a concern from the get-go, as it's one of those things you don't really understand until it happens," says Pelkey, corporate communications manager and former game development project manager, who played a lead role on the intranet/DRM implementations. "What we share internally is something you can't figure the cost of, and so it needs to be protected." Protecting data in storage and transit is no longer enough. ...

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